University of Maryland Engineering

Brand Campaign

Developed at Truth & Consequences

Team:
Creative Direction & Copywriting: Jim Walls
Design & Art Direction: Nick Vicente

Engineering a new brand for one of the nation's top engineering schools.

PROJECT INFO

The A. James Clark School of Engineering at the University of Maryland — College Park isn't the most approachable name, but it's a name that belongs to the 21st best graduate engineering school in the United States according to US News (tied with Harvard). So to make them more of a household name, we developed a campaign to help them gain the internal confidence to begin referring to themselves simply as “Maryland Engineering,” (which is what everyone else called them anyway).

In addition to the campaign, we developed a comprehensive visual identity and demonstrated how the brand could live in a range of campaign mediums. We also created a robust set of guidelines which gave the Maryland Engineering team the confidence to launch it on their own. Ready to reintroduce themselves to the world, Maryland Engineering revealed the new brand alongside a new dean.