In Color Birding

Logo Design
Brand Identity

Developed at Truth & Consequences

Team:
Design & Art Direction: Nick Vicente
Copywriting: Kris Blake, Hala Maher
Animation: Allie Osipov
Photography & Video: Nikai Morales
Web Design: Austin Addis
Web Development: Gregory Spraggins
Account & Project Management: Brandi Goldsborough

Some fresh plumage for a colorful birding group.

PROJECT INFO

InColor Birding is an all-volunteer organization founded in 2021 with the aim of making the activity of birding a positive one for the BIPOC community and their allies in and around Philadelphia. During my time overseeing Truth & Consequences's commitment to 1% for the Planet, we we're honored to partner with them to donate a new brand identity system.

The wordmark is based on Bookman — a timeless, friendly, transitional serif — customized with contours and serifs have been altered to mimic the curves of wings and beaks for an instantly identifiable and lovable collection of characters. The new identity is supported by a bright color palette inspired by, and named for, local species as well as an extended library of alternate marks, lockups, and badges.

The new visual system makes use of Pangram Pangram’s Agrangir — a variable font packed with character that makes up the entirety of the new typographic system. The font, along with the new modular trail marker-inspired layout system make for a flexible and playful visual system.