INFO

Twice Measured is the independent creative studio of Nick Vicente — a creative director and designer with over a decade of experience specializing in brand strategy, art direction, and design.

SERVICES

Art Direction
Branding
Brand Strategy
Design

Editorial
Identity
Illustration
Naming

Packaging
Photography
Print / OOH
Website Design

CLIENTS & PARTNERS

Over the years, Nick has had the honor of collaborating with an array of clients both big and small. Among these are the likes of Colby College, Diageo, Philadelphia Phillies, SEGD, Violife, W Hotels, and the University of Maryland.

PROCESS

1. Discovery
We’ll kick off our project with Discovery — an immersive step into the client's world filled with thorough discussions with the goal of capturing the essence of their brand. We'll go over history, mission, values, past executions, and unique selling points. This phase also involves researching audiences and competitors to uncover unique opportunities.
2. Concept
The creative concept is the foundation for the creative work. Once we're through the Discovery phase, we'll go through our findings and develop the conceptual approach for the project based off of what we learned. Whether you're looking for something as comprehensive as a new brand identity or just a simple book cover design, this phase ensures that the creative work we develop is built with intention and care.
3. Execution
Once we nail down a creative concept we begin the executional work. This is the exciting part where we're making all the pieces of your project. This phase of the process often varies from project to project depending on the scope and deliverables, but it often consists of a few weeks of work followed by an exciting presentation with some time for revisions after.
©2024 Twice Measured LLC.©2024 Twice Measured LLC.©2024 Twice Measured LLC.
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